Ad Performance Report

CTR, impressions, conversions, and ROAS across all your ad placements

My Campaigns
Total Impressions

47,020

All placements

Total Clicks

3,424

Across all ads

Avg CTR

7.28%

Industry avg: 3–5%

Conversions

172

Direct purchases

Conv. Rate

5.0%

Clicks → sales

Total Spend

£795

Across placements

ROAS

57.4×

Return on ad spend

Performance Over Time

All campaigns combined — 14 day view

2.8k
10
3.1k
11
3.0k
12
4.2k
13
3.9k
14
5.1k
15
4.7k
16
5.3k
17
6.1k
18
5.8k
19
6.5k
20
7.1k
21
7.6k
22
8.2k
23
Flipbook2 placements
Impressions12,200
CTR6.4%
Conversions48
Revenue£10,756
Email2 placements
Impressions4,830
CTR8.0%
Conversions28
Revenue£4,627
Landing1 placement
Impressions5,890
CTR7.0%
Conversions29
Revenue£3,683
Google Ads1 placement
Impressions24,100
CTR7.6%
Conversions67
Revenue£26,583

Placement Breakdown

PlacementChannel
Impressions
Clicks
CTR
Conv.
CPA
ROAS
Revenue
TrendStatus

Pro Bundle — Google Ads Campaign

Business persona

Google Ads24,1001,8427.6%67£489.2×£26,58321.5%active

GIE System — Tech Flipbook Promo

Tech persona

Flipbook8,4205626.7%34£478.3×£10,09814.2%active

ABE Sales — Business Email Blast

Business persona

Email3,2102989.3%21£452.6×£4,1588.7%completed

Traffic Echo — Landing Page Feature

All persona

Landing5,8904127.0%29£718.5×£3,6831.2%active

Family Saver Flipbook Banner

Family persona

Flipbook3,7802215.8%14£413.4×£6586.1%completed

Domain Package — Budget Email Slot

Budget persona

Email1,620895.5%7£611.4×£4694.3%paused

Key Insights

Top Performer

Pro Bundle Google Ads has the highest ROAS at 89.2× — consider extending the campaign budget.

Needs Attention

Domain Package Email Slot CTR is below average (5.49%). Consider revising the subject line and preview text.

Rising Campaign

GIE Tech Flipbook Promo is up 14.2% this week. Great time to book a follow-up email campaign to the same persona.